Posted by Shannon Hunter
What do a 2 person horse costume, Flaming Dr. Pepper, and
Matthew McConaughey have in common? They were all unusual highlights of my
sojourn to Austin’s SXSW this year.
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Nothing says Texas like cowboy boots, red gingham, and sunflowers! |
South By Southwest started off as a humble music
conference/festival 25 years ago and has morphed into a film, interactive, and
music juggernaut with all the pros and cons that come along with big name acts
and corporate sponsorships. Here’s a little secret: I’m pretty sure the first
time I ever heard about it was the Austin season of The Real World. Didn’t they
have to make a movie or something? In any case, after glimpsing what the music
scene was like, I was bound and determined to find a way to attend!
This year is my 4
th consecutive trip, and each one has had a slightly different vibe due to the rotating slots in our core attendance group, the ever changing Spring weather conditions, and of course
THE BANDS. This year I saw a grand total of 31 bands in 5 days, a lot to process! There was significantly less drama, and maybe not so coincidentally, significantly less alcohol consumption- but let’s not forget about that Flaming Dr Pepper courtesy of
Touche'. This certainly goes into the “Don’t Try This At Home” category but just in case you’re curious: here is the
recipe. Make sure to use Lonestar beer if you want that authentic Austin experience. Sounds scary right? It’s also quite delicious! Just don’t think about the bartender’s germs…but they had to burn off with all that fire right?
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They dont call in "Flaming" for nothing |
The main musical trend I noticed this year was a strong
showing from female musicians. Way more ladies (as both lead singers and band
members) this year than I’ve seen yet. As a card carrying feminist this makes
my heart sing. As a music fan with very particular tastes in female singers
(strong, clear voices) it muddied the waters with several whispery warblers.
Another trend was that band members are switching
instruments during the course of their set. Drummers go to bass, keyboardists
head to vocals, and vocalists pick up some kind of percussion instrument- did
someone say tambourine?
As far as fashion is concerned, it runs the gamut of what you would expect: hipsters, hookers, rockers, jocks, and everything in between. For the men there was no shortage of beards. Best use of leather and studs goes to
Theophilus London as seen below.
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Theophilus at La Zona Rosa |
Also, the singer of Oberhofer was rocking a nice Nautical/Texan vibe with this mix of stripes and chambray.
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Oberhofer at the Hype Hotel |
Hats of all sorts were both fashionable and
functional as seen on
Alberta Cross band members.
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Alberta Cross at the Converse party at Bar 96 |
For the ladies there was lots of lace, cut off shorts, statement necklaces, pops of
neon as seen on this skirt/belt combo at Cedar Street,
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Hot pink leopard print with a skinny yellow belt. |
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at the Spokes Buzz party at 512 Bar |
Colored denim (mostly reds and blues) was also big, and
surprising amounts of sky-high heels like these. Now ladies….I’m in favor of lengthening your legs, but we’ll all be standing for hours on end. Why would you inflict this on yourself?
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Leopard wedges and cutoff shorts in line for the Pure Volume house. |
As for me, I rocked armloads of bracelets and lots of fun prints.
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Fresh veggies are hard to find at SXSW! Gold ring is by Jewelmint. La Mer watch, bracelets by Coach, Urban Outfitters, and American Eagle. |
Stay tuned for more SXSW coverage later in the week- including thoughts on what I really came here for, the music!
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